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Sunday, August 30, 2026 Set Location International Edition
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Marketing

How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

August 27, 2026 Marketing Dive 1 min read
Marketing Dive
How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes
How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

Keurig Dr Pepper analyzes consumer signals by working with Publicis and retail media partners and using its first-party capabilities and martech stack.

Source: Marketing Dive

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