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Tuesday, October 20, 2026 Set Location International Edition
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Consumer goods giants step up ad intensity as other big spenders pull back: report

October 15, 2026 Marketing Dive 1 min read
Marketing Dive
Consumer goods giants step up ad intensity as other big spenders pull back: report
Consumer goods giants step up ad intensity as other big spenders pull back: report

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”

Source: Marketing Dive

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