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Tuesday, October 20, 2026 Set Location International Edition
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Marketing

Applebee’s CMO on differentiating marketing in a value-obsessed industry

October 14, 2026 Marketing Dive 1 min read
Marketing Dive
Applebee’s CMO on differentiating marketing in a value-obsessed industry
Applebee’s CMO on differentiating marketing in a value-obsessed industry

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.

Source: Marketing Dive

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