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Tuesday, October 20, 2026 Set Location International Edition
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Marketing

CMOs see their internal influence rising. Has it come at a cost?

October 7, 2026 Marketing Dive 1 min read
Marketing Dive
CMOs see their internal influence rising. Has it come at a cost?
CMOs see their internal influence rising. Has it come at a cost?

Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.

Source: Marketing Dive

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