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Tuesday, October 20, 2026 Set Location International Edition
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Marketing

How Lowe’s is building — and measuring — a full-funnel media network

October 13, 2026 Marketing Dive 1 min read
Marketing Dive
How Lowe’s is building — and measuring — a full-funnel media network
How Lowe’s is building — and measuring — a full-funnel media network

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.

Source: Marketing Dive

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