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Marketing

Optimizing ad spend ahead of Black Friday: What the numbers say

October 16, 2026 Marketing Dive 1 min read
Marketing Dive
Optimizing ad spend ahead of Black Friday: What the numbers say
Optimizing ad spend ahead of Black Friday: What the numbers say

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.

Source: Marketing Dive

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