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Marketing

Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms

October 13, 2026 Marketing Dive 1 min read
Marketing Dive
Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms
Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.

Source: Marketing Dive

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