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Tuesday, October 20, 2026 Set Location International Edition
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Marketing

Why Free People prioritizes cultural co-authorship in celeb tie-ups

October 9, 2026 Marketing Dive 1 min read
Marketing Dive
Al Arabia News

At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.

Source: Marketing Dive

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