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Fashion

Bots and bargains: Zara owner launches cut-price Lefties in UK to rival Primark

August 27, 2026 Guardian Fashion 1 min read
Guardian Fashion · Leans Left
Bots and bargains: Zara owner launches cut-price Lefties in UK to rival Primark

First robot-assisted outlet opens in Liverpool to take on Shein and supermarkets in clothing, shoes and homewares

The owner of Zara is taking on Primark, Shein and the supermarkets with the launch of its cut-price chain Lefties in Britain, backed by an army of robots.

The Spanish fashion brand opened its first UK store in Liverpool on Thursday, a few weeks after quietly launching its UK website.

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Source: Guardian Fashion

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