India’s love for gold evolves as high prices reshape buying habits

India’s deep-rooted attachment to gold is being tested by record-high prices and a government appeal to delay purchases. While demand persists, industry figures project a 10-12% drop in gold volumes this year, with consumers increasingly exchanging old jewellery rather than buying new. Younger buyers are also turning to fractional digital gold via fintech platforms, marking a historic shift from tradition to technology.

Al Jazeera’s Um-e-Kulsoom Shariff reports from New Delhi, India.

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Source: Al Jazeera (video)